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IDC MarketScape: Worldwide Application and Platform Marketplaces 2025 Vendor Assessment

Nadia Ballard, Frank Della Rosa — Tue, 25 Nov 2025 05:00:00 GMT

The IDC study presents the 2025 IDC MarketScape for worldwide application and platform marketplaces. it highlights the shift of SaaS marketplaces, from static catalogs to operational procurement and agentic AI–powered integration hubs. It evaluates the leading vendors — Adobe, AVEVA, Oracle, Salesforce, SAP, and Siemens — on their strategy and capabilities, governance frameworks, in-app discovery, and buyer–seller enablement, emphasizing the impact of embedded AI, procurement automation, and governance maturity on buyer experience, implementation speed, and ROI.

"The different characteristics of the marketplaces profiled in this IDC MarketScape demonstrate how closely application and platform vendors are listening to their user base and adapting their marketplace strategies to meet buyers' needs while adopting the latest developments, such as agentic AI," said Nadia Ballard, senior research manager, Industry Cloud and SaaS, IDC.

"As AI agents reshape SaaS marketplaces, the true differentiator is not catalog size but how deeply intelligence is woven into the marketplace operational workflows and governance," said Frank Della Rosa, research vice president, SaaS, Business Platforms, and Industry Cloud, IDC.

IDC MarketScape: Worldwide Hyperscaler Marketplaces 2025 Vendor Assessment

Nadia Ballard, Frank Della Rosa — Mon, 24 Nov 2025 05:00:00 GMT

The IDC MarketScape: Worldwide Hyperscaler Marketplaces 2025 Vendor Assessment highlights how cloud marketplaces are revolutionizing procurement, enabling organizations to drive greater business value, optimize costs, and accelerate innovation. This document evaluates leading vendors such as Amazon, Google, Huawei, Microsoft, and Vultr on their capabilities, strategies, and AI-driven advancements, emphasizing the growing importance of agentic AI, partner ecosystems, and integrated procurement in maximizing ROI and operational efficiency across industries.

"The cloud SP vendors profiled in this IDC MarketScape continue to invest in their respective marketplaces, expanding the range of products and services offered but also improving the user experience for buyers that increasingly include line-of-business and procurement roles, in addition to the traditional IT buyers," said Nadia Ballard, senior research manager, Industry Cloud and SaaS, IDC.

"Cloud marketplaces are no longer just procurement tools — they are strategic growth engines, accelerating innovation, business agility, and AI-driven transformation across every industry," said Frank Della Rosa, research vice president, SaaS, Business Platforms, and Industry Cloud, IDC.

中国工业云IaaS+PaaS市场份额，2024：政策、需求、AI的三核驱动

Jodi Zhou, Kai Cui — Mon, 24 Nov 2025 05:00:00 GMT

本IDC研究分析了中国工业云IaaS+PaaS市场总量、市场驱动因素、及未来趋势等，调研出了TOP6主要玩家的市场份额、同比（YoY）增长率，并列出了对子市场公有云、企业自建云、及资源能源行业云的市场容量、TOP4玩家份额，及市场变化趋势等。

"工业云I+P的市场周期既和云计算行业整体的发展规律挂钩，又深度绑定工业领域的需求特点，还受宏观经济、政策调整等多重因素影响，符合增速从高速逐步回落再调整的过程，这正是市场周期中"增长放缓-阶段性调整"的典型体现。IDC预测，随着2025年大模型、AI Agent等技术在工业的落地应用，及资源能源、汽车等行业在云上的持续加大投入，市场有可能进入新一轮的复苏增长。对于此市场中的玩家，IDC认为，强者恒强的马太效应可能会在未来三年持续演进。"——IDC工业研究经理周启珊表示。

Global Partner Survey 2025: North America Infrastructure, Cloud Marketplaces

Danielle Ibran — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight highlights the pivotal trends shaping cloud marketplace strategies, including enhanced ecosystem collaboration, mainstream adoption of co-selling, increased focus on marketplace visibility, flexible pricing models, and the evolution of procurement into a strategic function. Together, these trends illustrate how organizations are leveraging marketplace-driven approaches to accelerate growth, foster innovation, and deepen customer engagement in an increasingly competitive digital landscape.

Market Analysis Perspective: Worldwide Public and Dedicated Cloud Infrastructure as a Service, 2025

Jasdeep Singh, Dave McCarthy — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the worldwide public and dedicated cloud infrastructure-as-a-service market. It includes an overview of the current market landscape, a technology buyer perspective, a market outlook, and IDC's advice for technology suppliers in these markets.

Sovereign Cloud Deployment Choices in the Gulf — How Global and Local Providers Are Balancing Scale, Control, and Trust in the Region

Shahin Hashim — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Perspective analyzes how sovereign cloud deployment in the Gulf region are evolving, driven by national ambitions, regulatory demands, and the need for trust and operational control. It explores the spectrum of deployment models from shared public to air-gapped private clouds, and highlights how global and local providers are balancing scale, compliance, and transparency. The report offers practical guidance for technology buyers navigating sovereignty, emphasizing control, evidence, accountability, and adaptable governance in a rapidly changing regulatory landscape.

“Every sovereign cloud deployment is a balance between national assurance and operational reality. The question is no longer who builds it, but who governs it and how that governance is exercised, verified, and sustained over time.” — Shahin Hashim, associate research director, digital infrastructure strategies, EMEA, IDC

Closing the Skills Gap: The New Battleground for Cloud, AI, and Sovereign Success in the Middle East and Africa

George Ayad, Jebin George — Fri, 21 Nov 2025 05:00:00 GMT

This IDC Market Presentation provides an in-depth analysis of the growing Cloud skills gap in the Middle East and Africa. The study investigates the profound impact of this skills shortage across vital areas, including digital sovereignty, AI adoption, and partnerships. Utilizing recent data from IDC's Cloud Survey, 2025, IDC's Digital Sovereignty Survey, 2025, and IDC's Partner Survey, 2025, among other sources, the presentation offers a robust root cause analysis. It highlights key vendor initiatives and delivers actionable guidance for both technology buyers and suppliers to effectively bridge this crucial skills gap, which is critical for driving cloud adoption and market growth.

Cloud Adoption in 2025

Rob Tiffany — Fri, 21 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight looks at the various stages of cloud adoption computing models ranging from planning to test and development to broad implementation. Organizations remaining on premises with traditional ITC and those that are repatriating workloads are also called out. Once in the cloud, the various implementation approaches such as hybrid and cloud native are enumerated. The document draws upon data collected from IDC's 2Q25 Cloud Pulse Survey.

How Far Along Are Military and Defense Agencies in Adopting Government Cloud Solutions?

Alan Webber — Fri, 21 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight analyzes the adoption of government cloud solutions by military and defense agencies worldwide. The analysis is based on IDC’s Industry AI and Cloud Path Survey, carried out in August 2025.

According to the survey, 66% of military and defense agencies worldwide are using government clouds for most workloads, and 23% of military and defense agencies worldwide are currently using government clouds on a limited basis.

AI Dominates, But Oracle Didn't Forget the Open Multicloud at Oracle AI World 2025

Adam Reeves — Thu, 20 Nov 2025 05:00:00 GMT

Oracle AI World (formerly Oracle Cloud World) took place in Las Vegas, Nevada, from October 13 to 16, with greater than 15,000 expected to have attended. While the conference had a significant AI focus, with Oracle going so far as to not only rebranding the conference as "Oracle AI World" but also renaming its flagship database offering as "Oracle AI Database" after adding enhanced AI capabilities to it, Oracle didn't forget about multicloud and made several announcements demonstrating its continuing execution on its multicloud strategy to make Oracle AI Database available in every cloud.