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From B2B Data to GTM Intelligence: ZoomInfo's Bold Repositioning and Product Launch

Roger Beharry Lall, Michelle Morgan — Wed, 21 May 2025 04:00:00 GMT

ZoomInfo has changed its Nasdaq ticker symbol from "ZI" to "GTM" reflecting a new focus — moving beyond traditional B2B data to become a go-to-market (GTM) intelligence platform. The company launched GTM Studio offering a unified workspace that integrates third-party contact data, external buying signals, and CRM data for more self-serve GTM campaign execution. As ZoomInfo targets enterprise GTM leaders, it faces the challenge of differentiating itself from established CRM and marketing automation providers while maintaining its user-friendly model. The success of the company will hinge on its ability to deliver on its promises of simplified execution and unified data integration.

The Telecom Billing Transformation Landscape in the Age of AI

Chris Silberberg — Tue, 20 May 2025 04:00:00 GMT

Billing is a priority investment area for a significant portion of EMEA MNOs across the 2024–2026 period, reflecting a broader shift toward converged IT platforms that support capabilities like billing across diverse service lines and customer profiles. Billing systems play a dual role: managing revenue collection and recognition while serving as a critical touch point with customers. For this reason, they act as a nexus for transformations that can drive improvements in customer experience and accelerate service innovation cycles.

"Legacy billing systems are a barrier to telco service innovation and to enabling a better customer experience. Consolidating billing systems and adopting AI capabilities are essential for telcos seeking to improve their bottom-line costs and enable top-line revenue growth." — Chris Silberberg, research manager, EMEA telco insights, IDC

A Snapshot of How BYOD Smartphone Users Perceive Generative AI, 2025

Ramon T. Llamas — Mon, 19 May 2025 04:00:00 GMT

This IDC Survey looks at how users of bring-your-own-device (BYOD) smartphones perceive generative artificial intelligence (GenAI). In November of 2024, IDC surveyed 600 IT end users, 455 of which use their own personal smartphones for work on their thoughts about GenAI. This includes questions about their interest in GenAI, what features they look forward to using, if they had any concerns and if so, what concerns they had, and finally, what benefits they expect.

"The rise of GenAI smartphones has drawn numerous reactions from consumers and business users alike, ranging from enthusiasm to indifference to noninterest," said Ramon T. Llamas, research director for IDC's Mobile Phones team. "While reaction was mixed between current owners and nonowners of GenAI-powered smartphones, there was evidence favoring growing adoption and usage."

"For as much promise GenAI has to offer to make their personal and professional lives much easier, end users also have concerns ranging from privacy and trust to accuracy and security," continues Llamas. "This is where vendors should demonstrate GenAI's value and highlight its overall safety."

Virgin Media O2 and Daisy Group Join Forces on the U.K. B2B Market

Alejandro Cadenas, Jan Hein Bakkers — Thu, 15 May 2025 04:00:00 GMT

Virgin Media O2's and Daisy Group's announced merger of their B2B operations in the U.K. will create a player with strong capabilities in communications and IT across company segments. The combination will enhance Virgin Media O2's position in the business communications marketplace and present significant opportunities for synergies, but managing the integration process and the growing list of stakeholders may present significant challenges.

Canadian Consumer Wireline Services Survey, 2025: Indicators on Consumer Internet, Home Phone, and TV Service Trends

Praveen Datta — Wed, 14 May 2025 04:00:00 GMT

This IDC Survey outlines consumer perceptions and the current state of the markets in Canada pertaining to the wireline home services of internet, home phone, and TV services. It discusses service provider share changes, satisfaction and recommendation metrics, interest in and usage of next-generation services, and pricing nuances and bundling.

IDC Canada’s consumer research group conducts quarterly surveys of over 2,000 Canadian consumers to understand the current and future adoption plans for a variety of consumer services and related products. The goal of these surveys is to identify/measure Canadian consumer interest, ownership, usage, satisfaction, and future potential for consumer services.

This presentation highlights survey data associated with the consumer services markets previously mentioned. Cuts by various demographic and service factors (age group, region, and others) are shown where relevant. However, there is much more data available from the survey than what is presented here. Those interested should reach out to their IDC representative for more information.

IDC Expects Worldwide Telecom Services Market Growth to Slow Due to Uncertainty

Wed, 14 May 2025 04:00:00 GMT

NEEDHAM, Mass., May 14, 2025 — Worldwide spending on telecom services and pay TV services reached $1,510 billion in 2024, reflecting a 2.2% year-on-year increase, according to the Worldwide Semiannual Telecom Services Tracker published by International Data Corporation (IDC). In comparison, IDC expects worldwide spending on telecom and pay TV services to increase by only 1.6% next year, reaching a total of $1,535 billion.

国内第3のプラットフォーム市場産業分野別／企業規模別予測、2025年～2029年

Ko Shikita, Hitoshi Ichimura — Wed, 14 May 2025 04:00:00 GMT

本調査レポートは、国内の産業を、17区分の企業と、中央官庁、地方自治体、教育、消費者の4区分の非企業で計21の産業分野に分類し、それぞれの分野における第3のプラットフォーム支出額実績（2024年）と予測（2025年～2029年）を報告する。また、同市場を5つの従業員規模に分けて分析し、産業分野別および従業員規模別の第3のプラットフォーム支出額の予測データを提供する。

IDC Japan、Verticals & Cross Technologiesのリサーチマネージャーである敷田康は、米国の貿易関税施策の影響を最小化するための企業の対応策が、ITサプライヤーにとっては、サプライチェーンのレジリエンス強化を切り口にしたさまざまなソリューションの提供機会を拡大する契機となることを踏まえて、「ITサプライヤーは、それらのソリューションの「システム導入支援事業者」に留まるのではなく、「業務変革の伴走者」として顧客企業の意思決定を支援する立場で提供することで、サプライチェーンマネジメントやリスク管理といった領域における提案の幅が広がり、IT／デジタル支出の重点領域として中長期的なビジネスの拡大を見込むことができる」と述べている。

IDC Innovators: Decentralized Networking as Type of DePINs, 2025

Olga Yashkova — Mon, 12 May 2025 04:00:00 GMT

This IDC Innovators presentation spotlights vendors with annual revenue under $100 million that deliver groundbreaking technology or business models, tackling critical IT buyer challenges. It is dedicated to the decentralized networking space of decentralized physical infrastructure networks (DePINs). Decentralized networking is a new concept gaining traction in the communications industry. These networks, also known as peer-to-peer (P2P) networks, operate without a central authority or control, enabling users to communicate directly without intermediaries. This IDC Presentation examines key market participants within IoT, mobile connectivity, and Wi-Fi sectors: Helium, IoTeX, XNET, and WiFi Map in the decentralized networking space.

"The disruptive force of decentralized networking as a part of DePIN is a story still being written. IDC sees clear indications of its potential to disrupt the traditional networking space. However, the speed and scope of this transformation are actively unfolding before us. This is a space requiring constant monitoring and adaptation." — Olga Yashkova, research manager, Emerging Workloads Stacks and Deployments

IDC: India’s Smartphone Market Declined 6% YoY in 1Q25 to 32 Million Units

Mon, 12 May 2025 04:00:00 GMT

INDIA, 12 May 2025 – According to International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker , India’s smartphone market shipped 32 million smartphones in 1Q25, with a 5.5% decline YoY (year-over-year), making it the second consecutive quarter of decline in shipments. Weak consumer demand and surplus inventory from the previous quarter continue to pose challenges.