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U.S. Mobile Augmented Reality Survey: Smartphones and Tablets

Ramon T. Llamas — Fri, 30 Jan 2026 05:00:00 GMT

IDC polled 932 IT decision-makers in 1Q25 about the use of augmented reality (AR) and virtual reality (VR). In addition to other topics, we asked about their use of mobile AR applications on smartphones and tablets. Specifically, we inquired about what they used these tools for, what they hoped to gain, and how satisfied they were with the results. We were able to gather demographics about the users, including age, gender, what size company they worked for, and what industry they worked in.

“Mobile AR applications have made it possible for employees to use the hardware they already own for augmented reality,” said Ramon T. Llamas, research director with IDC's XR and Interactive 3D Software team. “Our survey participants cited multiple use cases for mobile AR, ranging from increased productivity and work efficiency to improved knowledge retention and saving time and money. Most have turned to third parties to develop their applications, with systems integrators, ISVs, and VARs designing the most popular options. High satisfaction scores with mobile AR applications indicate that these apps delivered as promised, helping customers realize productivity and efficiency gains.”

Retail Case Study: How Yuka Is Driving Consumer Health Transparency Through AI, Crowdsourced Data, and High-Performance Mobile Scanning

Ornella Urso — Thu, 29 Jan 2026 05:00:00 GMT

This IDC Perspective details an IDC Retail Insights case study on how Yuka, a rapidly expanding consumer health application with 78 million users globally, has embedded advanced scanning capabilities, machine learning, and large language models into its strategic road map to transform product transparency for consumers and influence industrywide reformulation. The document highlights the company's mission-driven innovation strategy, its long-standing technology partnership with Scandit, and the business value derived from a data architecture that blends AI, crowdsourcing, and human expertise.

"Retail data capture is no longer a simple transactional step but a strategic enabler of transparency, operational efficiency, and consumer trust," said Ornella Urso, research director at IDC Retail Insights. "Yuka's journey illustrates how the right combination of technology, governance, and user-centric design can reshape customer experience, driven by change management."

IDC Playbook for Tech Sales Leaders：2026年国内企業向けネットワーク機器市場ーAIとセキュリティを軸にした戦略的アプローチ

Kenichi Kusano — Wed, 28 Jan 2026 05:00:00 GMT

本調査レポートは、国内企業向けネットワーク機器市場の現状や将来のトレンドについて分析したものである。IDCの調査に基づいて、顧客、競合、市場の動向に関するインサイトを提供する。また、ITサプライヤーに、あるべき行動とその実施戦略を提言する。ITサプライヤーの営業部門のリーダーが、顧客の購買基準や市場動向の影響を明確にする際に活用できる情報が多く含まれる。

What Is Driving Mobile Private Network Adoption Among META Enterprises?

Hyder Aftab — Wed, 28 Jan 2026 05:00:00 GMT

This IDC Survey Spotlight examines the adoption and deployment of private 4G, LTE, or 5G mobile networks by enterprises in the Middle East, Türkiye, and Africa (META), with an emphasis on evolving priorities in terms of secure, reliable, and high-performance connectivity. The analysis draws on data from IDC's 2025 Enterprise 5G and IoT Survey (December 2025), specifically responses from organizations across the META region.

The survey revealed that enterprises are increasingly investing in private mobile networks to address operational technology (OT) risks, regulatory compliance, and the integration of IoT/OT systems. Security, reliability, and data sovereignty have emerged as top decision drivers, with a significant portion of organizations prioritizing these factors over cost savings. The findings highlight the strategic role of private 4G/5G in supporting digital transformation, especially in industries with stringent uptime and compliance requirements.

These insights reflect the momentum behind private mobile network deployments and the need for operators and vendors to deliver solutions that address enterprise-specific challenges, including advanced security, seamless IoT/OT integration, and regulatory alignment.

Five Trends to Watch in Endpoint Management in 2026

Phil Hochmuth — Tue, 27 Jan 2026 05:00:00 GMT

This IDC Market Perspective outlines five key developments in endpoint device management that will shape the market in 2026, including the decoupling of OS-specific management planes, the rise of life-cycle intelligence, outcome-based management models, the need to manage invisible endpoints, and the emergence of management-optional devices.

"As endpoint estates grow in diversity and AI capabilities, technology suppliers must provide data-driven, integrated, and risk-aware endpoint device management platforms that meet evolving operational, security, and digital employee experience requirements," says Phil Hochmuth, program vice president, Endpoint Device Management and Enterprise Mobility at IDC.

What Is the Interest in a Foldable iPhone in the United States?

Ramon T. Llamas — Sun, 25 Jan 2026 05:00:00 GMT

This IDC Survey Spotlight answers the following question: If Apple made a foldable iPhone, would you buy it?

In the spring of 2025, IDC polled 2,034 consumers in the United States about the likelihood of purchasing a foldable smartphone from Apple. Participants were given simple yes/no/maybe/I don't know options to gauge demand. This follows similar surveys from previous years where we asked the same question, allowing us to track patterns and changes over time.

"The appetite for foldable smartphones has been slowly growing in the United States despite Apple's noticeable absence from it. Meanwhile, rumors of such a device have been swirling for the past several years, and IDC believes that a launch will happen in 2026," said Ramon T. Llamas, research director with IDC's Mobile Phones team. "In the meantime, interest in such a device remains a mixed bag, at best. Without insight into price and feature set, most respondents have taken a wait-and-see approach. This is where Apple can lean into the capabilities that differentiate a foldable iPhone from its slab-style iPhones, highlighting productivity and creativity that have been the hallmark of other foldable smartphones."

Survey Insights: Satellite D2D Connectivity Demand Among Consumers and Enterprises

Jason Leigh, Pahul Singh — Thu, 22 Jan 2026 05:00:00 GMT

This IDC Survey analyzes insights from two recent surveys for satellite D2D connectivity demand among consumers and enterprises. Mobile operators are rushing to tout their partnerships with low-earth orbit (LEO) satellite providers to provide connectivity to mobile devices — referred to as direct to device (D2D) or direct to cellular (D2C) — to fill coverage gaps and provide resiliency to business operations. While consumers and business IT decision-makers are largely aware of these initiatives, understanding of the current state of functionality varies significantly, as does the appetite for investing in D2D connectivity. IDC analyzed the results of two recent surveys (IDC's U.S. Consumer Communications and Mobile Services Survey, 2025, and IDC's North American Enterprise 5G, IoT, and Private 4G/5G Networks Survey, 2025) to gauge the appetite for satellite-based connectivity and to separate satellite hype from reality.

How Are Telcos Using APIs to Create New Revenue Streams and Build Ecosystems That Accelerate Commercialization of Differentiated Network Services

Peter Chahal — Wed, 21 Jan 2026 05:00:00 GMT

This IDC Survey Spotlight provides key findings from IDC's 2025 Global Telecom Service Providers' Digital Transformation (DX) Plans and Strategies Survey, which gathered input from 130 telecom providers worldwide. Respondents represent organizations across the Americas, EMEA, and Asia/Pacific regions. The results highlight an accelerating focus on modernizing communications infrastructure, IT systems, and operational processes to enhance agility and enable the delivery of advanced services to both enterprise and consumer segments. Among the top transformation priorities identified is the adoption of APIs, which is emerging as a critical driver influencing technology investment decisions and shaping long-term competitiveness for telecom providers.

Canadian Business and Consumer Connected Vehicles Survey, 2025

Praveen Datta — Tue, 20 Jan 2026 05:00:00 GMT

IDC Canada surveyed over 360 Canadian businesses in July 2025, across all regions, industries, and business sizes, to capture business sentiment on communications spending. IDC Canada's consumer research group conducted its fourth quarterly survey in December 2025, surveying 2,001 Canadian consumers, to understand the current and future adoption plans for a variety of consumer communications services and devices. Both of these surveys had connectivity for connected vehicles as an area of focused inquiry.

This presentation examines Canadian business adoption of connectivity for connected vehicles by business size, region, and industry. It also provides insight on the average number of connected vehicles per business by business size, region, and industry, as well as average monthly spend on connectivity for connected vehicles across organizations.

It also examines Canadian consumer adoption of cellular/Wi-Fi connectivity in vehicles and whether such connectivity is provided directly by wireless providers, directly via vehicle manufacturer's service, or indirectly with a smartphone hotspot. In addition, it provides insight on consumer spend and desired spend on vehicle connectivity, and provides insights into the adoption and intention to adopt new automotive technologies.

There is a considerable volume of data from our surveys beyond what is provided in this presentation, and more detailed cross-tabs can also be provided. We encourage you to contact your IDC account representative if you have any specific questions about a market or segment of interest.

Top 5 Predictions for the Worldwide Smartphone Market: 2026

Ramon T. Llamas, Jitesh Ubrani, Ramazan Yavuz, Frederick Stanbrell — Tue, 20 Jan 2026 05:00:00 GMT

This IDC Market Perspective lists five predictions for the worldwide smartphone market in 2026, ranging from foldables and refurbished smartphones to anticipated price increases, the use of AI, and AI smart glasses.

"Although smartphone shipment volumes are expected to stay mostly flat in 2026, underpinning the market are trends that will affect its continued evolution," said Ramon T. Llamas, research director with IDC's Mobile Phones team. "Generative AI still takes center stage and recent concerns around memory will affect pricing, while Apple's foray into foldables will shine a brighter light on foldables as a whole. Meanwhile, the market for refurbished devices will take another step forward, and AI smart glasses will gain salience as the next wearable to accompany smartphones. The sum total of this: a smartphone market adapting to market realities."