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国内IT市場産業分野別／従業員規模別／年商規模別／地域別予測アップデート、2025年～2029年

Hitoshi Ichimura — Mon, 08 Dec 2025 05:00:00 GMT

本調査レポートは、国内IT市場における産業分野別／従業員規模別／年商規模別のIT支出額実績（2023年、2024年）と予測（2025年～2029年）を報告している。本調査レポートでは、製品分野15区分、産業分野21区分、従業員規模5区分、年商規模別4区分、地域別8区分に分けて分析し、各産業分野で見られるIT支出のトレンドなどを報告する。

2026年の国内IT市場はPC更新需要の反動によって減速するがプラス成長は維持する。この要因には、多くの企業ではデジタル化、デジタルビジネス推進が継続していることに加えて、大企業、中堅企業を中心に既存システム刷新、インフラモダナイゼーション案件が増加していることが挙げられる。当面、国内IT市場は拡大を見込むが、これらの大型案件の終息後はデジタルビジネス推進を目的としたIT支出が中心となり、内製化、デジタルビジネス分野に強みのあるスタートアップ企業、新興ベンダーが台頭する可能性がある。このような中で、IDC Japan、Verticals & Cross Technologiesのシニアリサーチマネージャーである市村仁は、「ITサプライヤーは、現在の既存システム刷新、インフラモダナイゼーション案件への対応と並行して、ユーザー企業への内製化支援を目的とした伴走型サービス提供、スタートアップ企業、新興ベンダーとの連携など、中長期的にビジネス拡大を可能にする施策を強化すべきである」と述べている。

Mobile Device Usage and Management Patterns Evolution in European SMBs

Daniela Rao — Sat, 06 Dec 2025 05:00:00 GMT

This IDC Survey report presents key results from IDC’s European Enterprise Mobility IT Decision-Makers (ITDM) Survey, conducted in July 2025. The report focuses on the usage of mobile devices by SMBs with 10–249 employees, including their selection criteria, emerging needs, and the factors driving device management patterns evolution. It provides actionable insights about enterprise awareness of new device management and procurement models, plans, and deployment status.

IDC’s survey queried senior IT and telecom decision-makers from companies with 1–249 employees throughout Europe and across different verticals. It included organizations using fixed and/or mobile telecommunications lines registered as business contracts.

SMB Communications Services Survey, 2025: Voice Migration

Jason Blackwell — Thu, 04 Dec 2025 05:00:00 GMT

This IDC Survey provides a summary of results from IDC's SMB Communications Services Survey, an online survey of United States–based small and medium-sized businesses fielded in September 2025. This portion of the survey explores key issues related to the migration of voice services by businesses with 1–499 employees.

How Do European SMBs Rate the Level of Their Innovation Culture and Mindset?

Daniela Rao — Wed, 03 Dec 2025 05:00:00 GMT

This IDC Survey Spotlight presents the response of European small and medium-sized businesses (SMBs) to the question of how they would describe their organization's innovation culture and mindset. The document draws on data from IDC's European Small Medium-Size Business Data-Driven Strategy Survey, conducted in May 2025 among 1,700 European companies with 1–250 employees across several industries.

How Does the European Workforce View the Benefits of 5G on Their Work?

Daniela Rao — Wed, 03 Dec 2025 05:00:00 GMT

This IDC Survey Spotlight presents European employees' opinions on the following questions:

How important is it for you to use a 5G-enabled device for work?
How does or could 5G technology benefit your work?

This document contains data from IDC’s European Enterprise Mobility End-User Survey, conducted in July 2025, on a sample of 1,777 employees from companies with 10 or more employees.

IDC MarketScape: Worldwide Small and Medium-Sized Enterprise-Focused Subscription and Usage Management Applications 2025–2026 Vendor Assessment

Tiffany McCormick — Wed, 03 Dec 2025 05:00:00 GMT

The IDC study provides a comprehensive analysis of the rapidly evolving market for subscription, usage, and billing management platforms tailored to small and midsize enterprises. As SMEs shift from manual and custom-built tools to cloud-native solutions, the report highlights the growing importance of automation, AI-driven analytics, and flexible pricing models in driving operational efficiency, regulatory compliance, and superior customer experiences. Key findings emphasize the value of end-to-end platforms that simplify deployment, support multi-entity billing, and embed predictive analytics with customer satisfaction closely tied to automation depth and ease of use. The report also identifies ongoing challenges, such as market competition, regulatory changes, and the need for advanced AI features, while advising technology buyers to view subscription and usage management solutions as growth enablers rather than mere billing systems. Overall, the IDC MarketScape positions vendors according to their current capabilities and future strategies, offering actionable insights for SMEs seeking to modernize and scale their recurring revenue operations.

"As SMEs continue to embrace cloud-native subscription and usage management, the real competitive edge lies in more than simple billing or automation; it's in platforms that learn, adapt, and orchestrate every revenue moment, enabling small businesses to scale with the intelligence and agility once reserved for global enterprises." — Tiffany McCormick, research director, AI Monetization, Pricing Strategies, and Business Models.

How European Telcos Are Leveraging AI to Revolutionize Their SMB Customer Retention Strategies

Alejandro Cadenas, Daniela Rao — Wed, 26 Nov 2025 05:00:00 GMT

This IDC Market Perspective examines how European telecom providers can address mounting pressure to retain SMB customers amid rising churn and acquisition costs. AI-driven retention strategies are emerging as a critical solution, enabling telcos to shift from reactive service models to proactive, personalized engagement. By leveraging predictive churn models, customer health scores, and automated workflows, communications SPs can intervene before dissatisfaction escalates, improving customer lifetime value and operational efficiency.

"AI is of strategic importance in this transformation. It is no longer a future investment but a current necessity. For telcos targeting SMBs, embedding intelligence across the customer journey is the only sustainable path to profitability and relevance in a hyper-competitive market." — Associate Vice President Alejandro Cadenas, IDC

Sprinklr's AI-Native Evolution: An Integrated Solution to Orchestrate Unified Enterprise Customer Engagements

Sudhir Rajagopal, Roger Beharry Lall, Lou Reinemann — Sat, 22 Nov 2025 05:00:00 GMT

This Market Note shares an overview of Sprinklr's evolution to an AI-native unified customer experience (CX) platform. Sprinklr is advancing its AI-native unified customer experience platform, focusing on integrating data, workflows, and governance across all customer engagement channels. Recent product enhancements, including AI Agent Builder and Copilot, reinforce its differentiation in orchestrating seamless, omni-channel experiences. With a disciplined operational and go-to-market strategy under new leadership, Sprinklr aims to solidify its position as the primary controller of enterprise customer engagement, emphasizing practical AI applications and unified insights to drive business transformation.

IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor Assessment

Roger Beharry Lall — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study provides an assessment of worldwide influencer management for SMB companies for 2025–2026. Influencer marketing isn't just a trendy tactic — it's a strategic, technology-driven discipline that sits squarely in the center of modern marketing operations. Today, influencer management platforms (IMPs) are comprehensive, end-to-end solutions. These powerful systems integrate AI-powered creator discovery, campaign orchestration, advanced analytics, compliance enforcement, and streamlined payment automation.

Several key trends define the market landscape and drive demand for these advanced tools: AI is now core infrastructure for personalization, regulatory pressures demand accountability, and channel diversification is nonnegotiable. Crucially, the professionalization of creators, particularly micro-influencers and midtier influencers, now drives the highest engagement and ROI. Consequently, successful platforms must support cross-channel campaigns, enable full-funnel attribution, and guarantee seamless integration with the wider martech ecosystem.

When assessing vendors, buyers should look for proven strength in workflow automation, robust analytics, and global reach. The selection process must align directly with organizational size and strategic integration needs, prioritizing vendors that deliver strong automation, data-driven insights, and guaranteed compliance. Ultimately, the most successful brands treat their IMP as a growth engine. They invest in comprehensive platforms that enable scalable, measurable, and compliant influencer programs, cementing influencer management's role as essential infrastructure within the marketing tech stack.

"From trivial tactic to essential martech component, influencer management is now the key to scaling in an AEO-driven landscape. It provides SMBs with the unique opportunity to drive discovery, introduce new products, and effectively disrupt brands with larger budgets and more resources." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

What Software Selection Factors Are Most Important for SMBs Purchasing Direct Versus from Partner?

Elisabeth Clemmons, Katie Evans — Fri, 14 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight looks at the most important software selection factors for SMBs that purchase directly from technology vendors versus from partners. It draws from IDC's February 2025 Worldwide Small and Medium-Sized Business Survey.