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国内IT市場産業分野別／従業員規模別／年商規模別／地域別予測、2025年～2029年

Hitoshi Ichimura, Ko Shikita — Fri, 16 May 2025 04:00:00 GMT

本調査レポートは、国内IT市場における産業分野別／従業員規模別／年商規模別のIT支出額実績（2023年、2024年）と予測（2025年～2029年）を報告している。本調査レポートでは、産業分野を21区分、従業員規模および製品分野をそれぞれ5区分、年商規模別を4区分に分けて分析し、各産業分野で見られるIT支出のトレンドなどを報告する。

2025年4月に米国トランプ政権における「関税政策」が日本を含む世界主要国に対して実施を発表されたものの、2025年4月末時点では中国など一部の国を除き、高額の関税は90日間停止されている。今後米国と各国間で交渉が行われることから、本調査レポートのデータではこの「関税政策」の日本での影響は比較的軽微と想定している。なお、米国の「関税政策」の影響の深刻化とそれに伴う経済減速の場合を想定した国内IT市場予測も参考値として掲載している。

多くの国内企業では、生産性向上、収益拡大、および新たなビジネスモデル構築を目的にデジタル化、デジタルトランスフォーメーション（DX）プロジェクトを本格化しており、加えて大企業、中堅企業を中心に既存システム刷新、インフラモダナイゼーションに着手している。そのような状況の中で、米国政権における関税政策、為替相場見直しによって国内外の経済動向は不透明な状況となっている。今後米国の「関税政策」の影響の深刻化とそれに伴う経済減速の場合には、国内企業に甚大な影響が及ぶ可能性がある。

これまで多くの企業ではデジタル化、デジタルビジネス施策は、経済環境に関係なく高い優先度で進められているが、今回の国内外での経済減速に際してはIT支出の見直しを余儀なくされるとみている。このような中で、IDC Japan、Verticals & Cross Technologiesのシニアリサーチマネージャーである市村仁は、「ITサプライヤーは、今後ユーザー企業のIT支出動向が変調することを見据えて、ユーザー企業のデジタル化支援体制の見直しを行う必要がある」と述べている。

2025 Worldwide SMB Buyer Behavior Snapshot

Elisabeth Clemmons, Katie Evans — Mon, 12 May 2025 04:00:00 GMT

This IDC Survey examines top selection factors for SMBs when purchasing technology, how they research technology purchases, and the channels they use for technology purchases. It also evaluates the types of executives making technology purchase decisions by SMB size and industry.

2025 U.S. SMB Buyer Behavior Snapshot

Elisabeth Clemmons, Katie Evans — Thu, 08 May 2025 04:00:00 GMT

This IDC Survey examines top selection factors for U.S. SMBs when purchasing technology, how they research technology purchases, and the channels they use for technology purchases. It also evaluates the types of executives making technology purchase decisions by SMB size and industry.

Unifying Creativity and Productivity: Key Takeaways from Canva Create 2025

Roger Beharry Lall — Fri, 25 Apr 2025 04:00:00 GMT

This IDC Market Note presents key highlights from Canva Create 2025. The event showcased Canva's evolution from a design tool to an enterprise-ready productivity platform, integrating design, data, AI, and interactive content. Key launches included Visual Suite 2.0, Canva Sheets, and AI-driven tools like Magic Studio at scale. These innovations aim to streamline workflows, enhance collaboration, and democratize design. While Canva faces challenges in maintaining its focus on simplicity as it moves upmarket, its strategic moves and high-profile clients indicate potential to redefine visual communication and productivity, positioning it as a significant competitor — not only in the design space but potentially across enterprise productivity at large.

"Canva's evolution from a design tool to an AI-powered productivity platform is poised to redefine how organizations create, collaborate, and communicate in the AI era, impacting not only designers or marketing teams but entire enterprise organizations." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications at IDC

2025 U.S. SMB Market Profile Update

Elisabeth Clemmons, Katie Evans — Fri, 18 Apr 2025 04:00:00 GMT

This IDC Survey provides an overview of the current state of the total U.S. SMB market as well as small (1–99 employees) and medium-sized (100–999 employees) businesses in the United States. It provides demographic data on the U.S. SMB market as it exists today, including indicators of business health, and examines U.S. SMB business and technology priorities, business challenges, macroeconomic impacts, and overall attitudes toward technology.

Comcast Business Highlights AI and Customer-Focused Strategy to Drive Enterprise Growth and Lead SMB Market at 10th Annual Analyst Conference

Denise Lund, Paul Hughes, Jason Blackwell — Fri, 18 Apr 2025 04:00:00 GMT

The 2025 Comcast Business (CB) Analyst Conference bolstered confidence in Comcast's strategy to maintain and increase the company's competitiveness in the digital business communications market. Comcast credits its transition from a connectivity-centric approach to a customer-focused strategy as the key driver of its growth — and will pursue organic and inorganic growth to progress its vision with such core principles.

2025 Worldwide SMB Market Profile Update

Elisabeth Clemmons, Katie Evans — Fri, 04 Apr 2025 04:00:00 GMT

This IDC Survey provides a global overview of the current state of the total SMB market as well as small (1–99 employees) and medium-sized businesses (100–999 employees) in 2025. It provides demographic data on the SMB market as it exists today, including indicators of business health. It also examines business and technology priorities, business challenges, macroeconomic impacts, and overall attitudes toward technology.

Cegid Builds Out European Footprint in Small Business Accounting with sevdesk Acquisition

Bo Lykkegaard, Charles Aladesuru — Sun, 30 Mar 2025 04:00:00 GMT

This IDC Market Note reviews Cegid's recent acquisition Germany-based small business accounting vendor sevdesk. It also assesses the acquisition based on the wider context of Cegid's longer-term strategy to become a Pan-European provider of cloud-based business solutions.

"e-Invoicing mandates will drive a wave of cloud adoption in the small business accounting space in Europe. This opportunity has triggered a wave of acquisitions, and Cegid's acquisition of sevdesk reflects its ambitions of leadership in the market for small business accounting solutions in Europe," said Bo Lykkegaard, associate VP, European Software research at IDC.

Update on IDC's New Industry Taxonomy and Transition Plan

Fri, 28 Mar 2025 04:00:00 GMT

This IDC Market Perspective provides a detailed description of IDC's new worldwide industry taxonomy. It should be viewed as a guide to help navigate the transition from the old taxonomy to the new framework. Technology suppliers may utilize this approach and structure as inspiration as they evaluate their own industry strategy and organization.

"The development of a new industry taxonomy was not taken lightly or completed in isolation," said Serena Da Rold, director, IDC's Data and Analytics. "IDC spent a year researching existing industry taxonomies. In this time, we conducted a study of economic standards, client inquiries, tech vendor industry taxonomies, and competitive taxonomies."

Group Vice President Eileen Smith added, "The conclusion was that a restructuring of the industry segmentation within IDC's taxonomy was necessary to keep clients informed to the degree expected in the modern world. With more thoughtful categorization and granular segmentation, IDC data users are better equipped to identify, analyze, validate, and action questions and insights specific to the industries they serve."

Enabling Secure Mobility Through 5G Network Slices

Nikhil Batra — Tue, 25 Mar 2025 04:00:00 GMT

This Market Note explores how 5G network slicing can help organizations protect their mobile workforce by isolating corporate traffic and embedding security directly into the network. "5G network slicing allows telcos to provide in-built security offerings to enterprises and transform mobile workforce protection by shifting security enforcement from individual devices to the network itself, reducing enterprise risk exposure while improving performance and compliance," says Nikhil Batra, senior research director, IDC Asia/Pacific Telecom Practice.