rsssmb

Sprinklr's AI-Native Evolution: An Integrated Solution to Orchestrate Unified Enterprise Customer Engagements

Sudhir Rajagopal, Roger Beharry Lall, Lou Reinemann — Sat, 22 Nov 2025 05:00:00 GMT

This Market Note shares an overview of Sprinklr's evolution to an AI-native unified customer experience (CX) platform. Sprinklr is advancing its AI-native unified customer experience platform, focusing on integrating data, workflows, and governance across all customer engagement channels. Recent product enhancements, including AI Agent Builder and Copilot, reinforce its differentiation in orchestrating seamless, omni-channel experiences. With a disciplined operational and go-to-market strategy under new leadership, Sprinklr aims to solidify its position as the primary controller of enterprise customer engagement, emphasizing practical AI applications and unified insights to drive business transformation.

IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor Assessment

Roger Beharry Lall — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study provides an assessment of worldwide influencer management for SMB companies for 2025–2026. Influencer marketing isn't just a trendy tactic — it's a strategic, technology-driven discipline that sits squarely in the center of modern marketing operations. Today, influencer management platforms (IMPs) are comprehensive, end-to-end solutions. These powerful systems integrate AI-powered creator discovery, campaign orchestration, advanced analytics, compliance enforcement, and streamlined payment automation.

Several key trends define the market landscape and drive demand for these advanced tools: AI is now core infrastructure for personalization, regulatory pressures demand accountability, and channel diversification is nonnegotiable. Crucially, the professionalization of creators, particularly micro-influencers and midtier influencers, now drives the highest engagement and ROI. Consequently, successful platforms must support cross-channel campaigns, enable full-funnel attribution, and guarantee seamless integration with the wider martech ecosystem.

When assessing vendors, buyers should look for proven strength in workflow automation, robust analytics, and global reach. The selection process must align directly with organizational size and strategic integration needs, prioritizing vendors that deliver strong automation, data-driven insights, and guaranteed compliance. Ultimately, the most successful brands treat their IMP as a growth engine. They invest in comprehensive platforms that enable scalable, measurable, and compliant influencer programs, cementing influencer management's role as essential infrastructure within the marketing tech stack.

"From trivial tactic to essential martech component, influencer management is now the key to scaling in an AEO-driven landscape. It provides SMBs with the unique opportunity to drive discovery, introduce new products, and effectively disrupt brands with larger budgets and more resources." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

What Software Selection Factors Are Most Important for SMBs Purchasing Direct Versus from Partner?

Elisabeth Clemmons, Katie Evans — Fri, 14 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight looks at the most important software selection factors for SMBs that purchase directly from technology vendors versus from partners. It draws from IDC's February 2025 Worldwide Small and Medium-Sized Business Survey.

Lumen 2025 Analyst Summit: A Dynamic Purpose-Built NaaS Platform for the AI Era

Fri, 07 Nov 2025 05:00:00 GMT

This IDC Market Note analyzes major announcements and topics discussed during the 2025 Analyst Summit in Dana Point, California.

Lumen's 2025 Analyst Summit showcased the company's ambitious transformation into a purpose-built network-as-a-service (NaaS) platform for the AI era. Under CEO Kate Johnson, Lumen is modernizing its infrastructure, culture, and operations to deliver high-capacity, programmable, and scalable solutions. With a focus on AI workloads, customer-centric services, and margin expansion, Lumen aims to become a foundational enabler of the digital economy, targeting both large enterprises and midmarket businesses with innovative, cloud-native offerings.

Vodafone Continues to Empower Small and Medium-Sized Businesses Through Its CyberHub Portal for Unified and Scalable Cybersecurity

Romain Fouchereau, David Clemente, Duncan Brown — Tue, 04 Nov 2025 05:00:00 GMT

This IDC Market Note analyzes the launch and expansion of Vodafone's CyberHub, a cybersecurity platform specifically designed for small and medium-sized businesses (SMBs). It explores the platform's core capabilities, its relevance to SMBs facing resource and skills constraints, and the broader market implications.

Is Vulnerability Management a Top Security and Compliance Challenge for Small and Medium-Sized Businesses?

Michelle Abraham, Elisabeth Clemmons, Katie Evans, Jaclynn Anderson — Thu, 30 Oct 2025 04:00:00 GMT

This IDC Survey Spotlight provides key insights into small and medium-sized businesses' (SMBs') security priorities and examines how service providers can better address the unique needs of smaller organizations.

SMBs face a range of cybersecurity challenges, but are vulnerability management and patching among their top concerns? This IDC Survey Spotlight, highlighting findings from IDC's Worldwide Small and Medium-Sized Business Survey, explores how SMBs (1–999 employees) perceive these issues, the potential risks of their current approach, and what managed service providers and vendors should consider when supporting this segment.

Market Analysis Perspective: U.S. Small and Medium-Sized Business Communications Services, 2025

Jason Blackwell — Thu, 30 Oct 2025 04:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the small and medium-sized business communications services market. It includes an overview of the current market landscape, technology buyer perspective, a market outlook, and IDC's advice for technology suppliers in this market.

Verizon 3Q25 Earnings: New CEO, modest revenue growth, and the promise of “bold, customer centric transformation”

Courtney Munroe, Avinash Naga — Thu, 30 Oct 2025 04:00:00 GMT

Verizon announced its 3Q25 financial results on October 29, 2025. The company realized overall YoY revenue growth of 1.5% to $33.8 billion. Verizon's total wireless service revenue was $21.0 billion in 3Q25, with an increase of 2.1% YoY during the quarter, driven by bundled and converged (wireless + broadband) offerings. For 3Q25, Verizon reported earnings per share of $1.17 compared with $0.78 for 3Q24. EPS was $1.21 on an adjusted basis, excluding special items in 3Q25, compared with $1.19 in 3Q24. Overall net income for the third quarter was $5.1 billion, up from $3.4 billion in 3Q24.

The company reported slight growth in its adjusted EBITDA of $12.8 billion for 3Q25, compared with $12.5 billion in 3Q24. Verizon did not raise its full-year 2025 guidance for adjusted EBITDA growth, adjusted EPS growth, and free cash flow. Instead, the company reaffirmed its existing guidance to maintain investor confidence and signal financial stability, despite moderate revenue growth.

IDC FutureScape: Worldwide Small and Medium-Sized Business 2026 Predictions

Sat, 25 Oct 2025 04:00:00 GMT

This IDC FutureScape presents 10 key predictions for worldwide SMBs (1–999 employees) through 2026 and beyond, focusing on AI, cybersecurity, and macroeconomic forces shaping digital strategy.

"This IDC FutureScape for worldwide SMB offers data-driven insights to guide IT planning and reveals how SMBs are leveraging emerging technologies to compete in a rapidly evolving landscape," says Elisabeth Clemmons, research analyst, Worldwide Small and Medium Business Markets at IDC.

IDC MarketScape: Worldwide AI-Enabled Small Business Enterprise Resource Planning Applications 2025 Vendor Assessment

Mickey North Rizza, Katie Evans — Fri, 24 Oct 2025 04:00:00 GMT

This IDC study provides a comprehensive assessment of leading AI-enabled small business ERP applications and outlines the key criteria that organizations should consider when selecting a solution.

"Small businesses have reached a critical pivot point and are now embracing AI more proactively to boost productivity and efficiency with leaner teams. As AI becomes more integrated into business operations, small businesses are reevaluating their ERP platforms to ensure they can support intelligent automation, real-time insights, and scalable growth. This requires switching to new AI-enabled ERP technologies that quickly become the small business technology underpinning bringing scalable growth," said Mickey North Rizza, IDC Group VP, Enterprise Software.